September 5, 2005 There is ALWAYS a better way, no matter what the endeavour and it seems the capsule-based single cup brewer market comprised of Nespresso, Senseo, Illy's E.S.E Espresso pods, the Keurig system at al, is in for a further shake-up. The pod system offers convenience, cleanliness and in a world starved of the one commodity you can never get enough of (time), a semi-automated micro system providing top quality makes infinite sense, particularly when it comes to delivering one of the world's most loved commodities. Coffee is the world’s second largest traded commodity, second only to petroleum – 1.5 billion cups of coffee are consumed every day in the world, more than half the U.S. adult population drinks coffee daily and they average 3.5 cups a day. Coffee makers constitute the largest segment in the small kitchen appliance category with over 19 million coffee makers sold every year in the U.S. But now, there’s a new system that uses a microprocessor that makes intelligent decisions for you and refines the science of coffee making enough to give it a competitive edge – using barcode scanning. The Tassimo system has two key components: the Tassimo brewing machine and proprietary Tassimo discs (T-DISCS). Through Tassimo's smart technology, developed and designed by Kraft Foods, the machine's microprocessor reads the bar code printed on the T-DISC label after it is inserted into the machine and automatically calculates the correct water quantity, brewing time and temperature to prepare the perfect beverage.