Oralbotic Research's HydraBrush cleans both sides of the tooth at the same time

August 28, 2005 In an age where only the most outrageous advertising claims are legally challenged, it’s easy to become anesthetised to the hyperbole of “whiter than white” copywriters describing every new technology as breakthrough, every reshaped component as innovative and every new version as landmark. So excuse us if we’re reserving judgement on the new HydraBrush Express, which is billed by the company as "The Future of Home Oral Care." Now it looks great and doesn’t at all appear like the toothbrush we all grew up with, so that’s what attracted us, but perhaps our readers can be the judge of whether they’ve gone over the top with the press release: “The distinctive, multi-brush design ensures users of any age RECEIVE proper oral care every time they put this brush in their mouth. No more twisting and turning to brush those hard to reach areas. HydraBrush Express brushes all surfaces of the teeth automatically in 40 seconds or less.” In the high tech brush’s favour are a parent company with a very cute name (Oralbotic Research) and some real cred comes from winning the prestigious Frost & Sullivan "2005 Oral & Dental Care Product of the Year Award." So if they can rein in the copywriters, they’ll probably do okay.

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