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The intelligent coffee drinker's mug

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August 16, 2005

The intelligent coffee drinker's mug

The intelligent coffee drinker's mug

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August 17, 2005 Have you ever wondered what possesses human beings to heat liquids to boiling point and then systematically pour them on the second-most-sensitive area of their body? It’s what Jolex, the inventors of the Brugo travel mug calls the “perfect temperature zone” for drinking coffee, soup, tea – the most common liquids we use in a travel mug – and it’s estimated to be between 150 degrees and 170 degrees Fahrenheit (65-75 degrees Celsius). It’s the point at which the aroma and flavour are greatest, but it’s an elusive zone and one that heated liquids are only in for a short time. By using a simple “tip and sip” motion, BRUGO transfers sip-sized amounts (one fluid ounce) of the hot beverage to the temperature control chamber, where it immediately reaches this “perfect temperature zone.” Only the liquid in the chamber is cooled and only this liquid exits the sip opening. A seal keeps the remaining coffee at its hottest and most aromatic. This inventive system eliminates the need for coffee drinkers to blow on their beverage, add ice to it, or wait for it to cool. Instead, they have immediate access to their hot beverage, and they can enjoy it longer at its peak freshness and flavour.

Only the liquid in the chamber is cooled and only this liquid exits the sip opening. A seal keeps the remaining coffee at its hottest and most aromatic. This inventive system eliminates the need for coffee drinkers to blow on their beverage, add ice to it, or wait for it to cool. Instead, they have immediate access to their hot beverage, and they can enjoy it longer at its peak freshness and flavour.

The BRUGO lid has three options: LOCK, TIP & COOL, and SIP. The LOCK setting seals the mug completely and is perfect for transporting the beverage without spilling. Once the beverage in the mug has cooled to a palatable temperature, users simply turn the dial to SIP and drink the beverage directly.

BRUGO is also an especially attractive option for drivers who know what it’s like to spill coffee on themselves or stain their vehicle’s upholstery. BRUGO carries a lifetime-limited warranty and can be purchased on-line for US$15.95

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About the Author
Mike Hanlon After Editing or Managing over 50 print publications primarily in the role of a Magazine Doctor, Mike embraced the internet full-time in 1995 and became a "start-up all-rounder" – quite a few start-ups later, he founded Gizmag in 2002. Now he can write again.   All articles by Mike Hanlon
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