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The intelligent coffee drinker's mug

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August 16, 2005

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August 17, 2005 Have you ever wondered what possesses human beings to heat liquids to boiling point and then systematically pour them on the second-most-sensitive area of their body? It’s what Jolex, the inventors of the Brugo travel mug calls the “perfect temperature zone” for drinking coffee, soup, tea – the most common liquids we use in a travel mug – and it’s estimated to be between 150 degrees and 170 degrees Fahrenheit (65-75 degrees Celsius). It’s the point at which the aroma and flavour are greatest, but it’s an elusive zone and one that heated liquids are only in for a short time. By using a simple “tip and sip” motion, BRUGO transfers sip-sized amounts (one fluid ounce) of the hot beverage to the temperature control chamber, where it immediately reaches this “perfect temperature zone.” Only the liquid in the chamber is cooled and only this liquid exits the sip opening. A seal keeps the remaining coffee at its hottest and most aromatic. This inventive system eliminates the need for coffee drinkers to blow on their beverage, add ice to it, or wait for it to cool. Instead, they have immediate access to their hot beverage, and they can enjoy it longer at its peak freshness and flavour.

Only the liquid in the chamber is cooled and only this liquid exits the sip opening. A seal keeps the remaining coffee at its hottest and most aromatic. This inventive system eliminates the need for coffee drinkers to blow on their beverage, add ice to it, or wait for it to cool. Instead, they have immediate access to their hot beverage, and they can enjoy it longer at its peak freshness and flavour.

The BRUGO lid has three options: LOCK, TIP & COOL, and SIP. The LOCK setting seals the mug completely and is perfect for transporting the beverage without spilling. Once the beverage in the mug has cooled to a palatable temperature, users simply turn the dial to SIP and drink the beverage directly.

BRUGO is also an especially attractive option for drivers who know what it’s like to spill coffee on themselves or stain their vehicle’s upholstery. BRUGO carries a lifetime-limited warranty and can be purchased on-line for US$15.95

Story lead from Single Serve Coffee

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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