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adidas and Polar introduce the world’s first completely integrated training system


August 9, 2005

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August 10, 2005 Polar Electro and adidas, one of the world’s leading sports brands, have formed a partnership to introduce the world’s first completely integrated training system. Called “Project Fusion”, it seamlessly integrates Polar heart rate and speed and distance monitoring equipment into adidas apparel and footwear. The system integrates the adidas adiStar Fusion range of apparel (t-shirts, long sleeve shirts, bras, women’s tops), the adidas adiStar Fusion shoe, Polar’s s3 Stride Sensor, The Polar WearLink transmitter and The Polar RS800 Running Computer into one complete system that simplifies use and increases comfort for the athlete.

How does it work? Special fibers bonded onto adidas tops, work in conjunction with Polar’s Wear Link technology to eliminate the need for a separate chest strap to monitor heart rate. Just snap the tiny Polar WearLink connector onto the front of the shirt and go. The data is sent to the Polar RS 800 wrist-mounted running computer, which easily displays and records all information in real time. Simply put, your shirt talks to your running computer.

The adiStar Fusion shoe has a strategically placed cavity in the midsole which can house the very light Polar s3 Stride Sensor, making it easier to use, more comfortable and more consistently accurate than top-of-shoe systems. And you won’t even know it’s there when your shoe is talking to your running computer.

Information like speed and distance, chronograph functions, along with heart rate, are also shown on the RS800 in real time. And when the workout is over, all data can be downloaded onto a computer so workouts can be easily managed and analyzed, meaning the whole system talks to you.

“The great thing about the system is that it’s so easy to use,” says Michael Birke, adidas Running Business Unit Manager. “By putting all the best equipment into one package, it’s made training simpler, more comfortable and more precise. The system is greater than the sum of its parts.”

“An athlete can train more effectively with the right objective information,” says Marco Suvilaakso, Running Segment Manager for Polar Electro. “This system caters to the individual, with precise and personalized feedback.”

Purchasing the entire system—Polar RS 800, Polar s3 Stride Sensor, adiStar Fusion top and adiStar Fusion shoe—will be around 640 Euros/680 Dollars. The products are available as separate pieces as well, and available in spring of 2006.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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