June 15, 2005 If perception is indeed the ONLY reality, then Alan Hirsch of the Smell & Taste Treatment and Research Foundation (STTRF) appears to have invented the legendary “elixir of youth” and it’s not a magical potion, and doesn’t require injections or surgery. It only works for women and it only works on men, but a few sprays of the STTRF Timeless View is all it takes to change the perception of men about a woman’s age. A preliminary clinical study has found that men perceived women who wore this formula to be an average of six years younger than their actual age. Bottles of this supposedly “revolutionary fountain-of-youth mist” are available over the web for US$29.95 for women who wish to "spray away" the years.
Alan R. Hirsch, M.D., director of the Smell & Taste Treatment and Research Foundation, created Timeless View based on more than 25 years of research on human sensory function. He recently presented a study on Timeless View to the American Psychiatric Association's Annual Meeting in Atlanta, which illustrated how his patent-pending blend of scents (which includes pink grapefruit and others), affected male perception of female age.
Timeless View is used the same way that you use other body sprays - simply mist yourself with a few sprays of the pleasant-smelling aroma and according to Dr. Hirsch, the spray reduces anxiety and elevates a sense of well-being among men who smell it.
"The aroma appears to convince the male brain to take a more optimistic view of physical attributes of those women wearing it," said Dr. Hirsch. "However, only men are affected by this combination of scents. An interesting aspect of this product is that the same results do not occur for women viewing men or women viewing other women."
Smell & Taste Treatment and Research Foundation research explores the effects of odours and flavours on human emotion, mood, behaviour and disease states. The foundation has performed studies on the effects of smell and taste on weight loss, sleep, consumer preferences and sexual habits, among many other topics. The foundation’s recent study about taste and weight loss concludes that how much you eat and when you stop eating has more to do with your sense of taste than any other factor.
Timeless View is the second product from the Smell & Taste Treatment and Research Foundation. In 2004 the company launched a weight-loss system that features flavour crystals designed to enhance chemosensory reception and help the user feel full faster and stop eating earlier. Named SprinkleThin, the idea is to sprinkle the crystals on your favourite foods so you eat less. Clinical study participants who used SprinkleThin lost an average of 33.6 pounds within only six months.