Steve Dawson of "Image & Sound" magazine was in his element
Well-known Australian consumer electronics journalists Adam Turner and Steve Dawson ponder the finer points of the masked screens.
Philip's Matt Moran strips away the masking to reveal which screen was which
After the scoring, the 42" plasma screens
June 9, 2005 There isn't a big screen manufacturer on the planet without a team of fast-talking, jargon-wielding product managers and technical experts who are all incredibly good at convincing you their brand is the most technologically advanced in existence. Which made it a refreshing change when Philips invited us to a blind comparison test – over 400 retailers and journalists were invited to go along and see its 42-inch Plasma and 32-inch LCD televisions placed alongside several other comparable brands and models in a ‘masked’ study. We were there – we participated – from a blind survey of 400 industry people 74% ranked Philips Plasma first, and over 60% ranked the Philips LCD first based on overall picture quality. The products tested were 42 inch plasma screens from Philips, Panasonic, Pioneer and LG and the 32 inch LCD screens from Philips, Panasonic, JVC, Samsung and Sharp.
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