Suzuki Compact SUV Concept X2

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March 25, 2005 Building on its considerable SUV heritage and borrowing from its recreational lifestyle roots, Suzuki revealed its compact SUV concept - Suzuki Concept-X2 - at the New York International Auto Show (NYIAS) yesterday. The Concept-X2 is a customer-focused SUV for "adventure-seekers unwilling to sacrifice capability, power, performance, safety or style in a right-sized sport-utility package." The Concept-X2 was unveiled as the second embodiment of the automaker's new customer-focused "Way of Life" philosophy - a new brand vision for Suzuki that was unveiled at the North American International Auto Show (NAIAS) in Detroit with the Concept-X.

"We're especially excited to reveal Concept-X2 to New York show-goers because it signifies the next great SUV from Suzuki - and the perfect incarnation of our new 'Way of Life' product-development process," said Koichi Suzuki, president of ASMC Automotive Operations.

"Our twenty years of experience in the U.S. SUV market has taught us that SUV enthusiasts don't want to have to sacrifice their own quest for adventure and unique way of life simply because they drive a compact SUV," added Mr. Suzuki. "The Concept-X2 blends refinement, comfort, utility and all-road performance in a right-sized sport-utility design American drivers increasingly want."

The Majestic Graphite Concept-X2 revealed today displays distinctive design, interior sophistication and leading Suzuki SUV engineering. Combining a V6 engine, four-mode, full-time, 4x4 transfer case and built-in ladder-frame construction with class-leading interior features such as an AM/FM/XM CD stereo with seven speakers including a subwoofer, the Concept-X2 was designed to be as comfortable off-road as it is on.

"Way of Life" Philosophy

As a new brand message and corporate philosophy, "Way of Life" has become the consumer-focused blueprint for how Suzuki will develop its cars and SUVs in the future. New Suzuki vehicles like the Concept-X2 and new generations of existing models will be created by considering the specific needs and desires of people Suzuki is calling "life enthusiasts" - those spirited, adventure-seeking drivers who live life to the fullest instead of watching it from a distance.

"Before our designers ever consider specific product design or performance attributes, they are challenged to completely immerse themselves in the lives of the people who will eventually experience our vehicles," explained Mr. Suzuki. "Instead of contrived solutions, the results are cars and SUVs that outperform their owners' expectations, and add real enjoyment and excitement to their lives."

Suzuki's "Way of Life" philosophy allows it to borrow from its rich recreational lifestyle heritage created from years of developing world-class motorcycle, ATV and marine products - and from its two decades in the U.S. compact SUV market.

Genuine SUV Toughness

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