March 21, 2005 Finnish company FogScreen has begun volume production of its unique walk-through projection screen. The FogScreen Inia screen projects high-quality images onto a thin laminar air flow of water vapour. The FogScreen feels dry and cool to the touch and accordingly creates an effect of the computer generated images floating in thin air and can hence be used in the development of special effects displays and airborne advertising media, walk-through or drive-through posters and is expected to be used as a high impact advertising medium in malls, airports and mass audience events. There have already been enquiries from Hollywood production companies and "we expect the creative possibilities will inspire those in entertainment," said Nancy Gretzinger of Fogscreen's US distributor Imagex. "Beyond that, we are also looking at point-of-sale advertising, corporate lobbies, and other areas that could benefit from the innovative communication," she said. A recent innovation added to the package is interactivity, making it possible to draw in the air using an array of visual effects such as fiery characters or fireworks.
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