BRP's Ski-Doo partners with Burton Snowboards
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Article Summary
March 16, 2005 Snowmobile manufacturer Bombardier Recreational Products (BRP), has signed an agreement of cooperation with snowboard manufacturer Burton Snowboards, with a view to expanding their product line to appeal to the snowboarding community. " target="_blank">Burton is very savvy youth marketing company that we've written up several times in Gizmag for their innovative approach - in January the company unveiled a Bluetooth snowboarding jacket, helmet and beanie - and the benefits to both parties might yiled some highly innovative products.
