Dotcommers focus on bottom end of the market

February7, 2005 "The toilet is one of the few household areas that has seen almost no innovation in more than 250 years," says Scott Pinizzotto, Brondell co-founder and CEO. "Why shouldn't a toilet be the most comfortable place in the house?" Pinizzotto and former Spinner.com founder Dave Samuel have formed a new company intent on delivering quality, design and innovation in technology to the bathroom market. The pair certainly knows about innovation in technology. Under Samuel's direction, Spinner.com was the first and largest Internet music service, which was sold to AOL in 1999 for US$320 million. Pinizzotto is also no stranger to out of the box thinking. The former Sony design engineer's award-winning designs led to numerous patents.

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