Olfactory marketing for one of the world's most famous landmarks

February 6, 2005 One of the more interesting developments at the Eiffel Tower in recent times has been the installation of an ice skating rink on the first level of what was once the world's tallest building in an effort to "bring Parisians back to the Eiffel Tower." In yet another case of the French recognising the importance of olfactory marketing, famous Swiss-based flavours and fragrance supplier, Givaudan was asked to develop a special scent to create "flavoured" ice for the rink. A "Vanille Givree" flavour (iced vanilla) was specifically created for the occasion, to recall the warmth of holiday cookies associated with cold winter weather and the world famous Parisian landmark now has a distinctive trademark smell to match its unique visuals.

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