New fruit label indicates ripeness

2 January 2005 The next few years will see the development of many new forms of intelligent packaging, capable of far more than the labelling and branding roles packaging has served until now. Intelligent packaging that changes colour to indicate the ripeness of fruit it contains is destined for our supermarket shelves this year. Developed in New Zealand, ripeSense packaging technology is expected to bring significant efficiencies to the fresh fruit industry, reducing wastage and forever eradicating the old selling process of selling loose, usually unripe, fruit into bins, where it is bruised, squeezed and prodded to determine its ripeness.

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