Adidas Formotion clothing technology


December 22, 2004

Womens tennis ForMotion top

Womens tennis ForMotion top

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December 23, 2004 Adidas has released a new clothing technology dubbed "ForMotion" that improves comfort and enhances performance by combining several different fabrics with different properties in a shaped garment. ForMotion garments are designed to enhance athletes' movements in three specific types of sports: Linear sports such as running, where the focus is on forward motion; Lateral sports, such as tennis, where the focus is on upper body rotation and quickness; And the Helix movements of football/soccer, where the focus is on lower body power and movement. The ForMotion concept utilises a combination of: compression fabrics in sport-specific body locations to control & enhance muscle activity to assist the athlete maintain proper form; and sculpted cuts and three-dimensional engineering to boost athletic freedom of movement.

Existing ClimaCool design and fabrication technologies are also integrated to transport heat and moisture away from the body and provide ventilation in critical heat zones. ClimaCool apparel actively conducts heat and sweat away from the body through a combination of heat and moisture-dissipating materials, ventilation channels and three-dimensional fabrics that allow air to circulate close to the skin.

By mapping the body's critical heat and sweat zones using infrared cameras, Adidas designers have been able to place these technologies exactly where they are needed to optimise the athlete's body temperature. An athlete can actually stay cooler in ClimaCool apparel than they can in bare skin.

The sculpted garments are created using a variety of technologies to "boost athletic freedom of movement" and "dynamic support for muscles".

World ranked Alicia Molik will use the new innovation for the first time in her bid for her first Australian Open title this year: ForMotion, a brand new clothing development by adidas that optimizes athletic performance by acting more like the player's body in motion. The global adidas Innovation Team (a.i.t) developed ForMotion over 4 years studying every curve & movement of an athlete's body, and current World Number 13 tennis player, Alicia Molik will be the first adidas athlete globally to wear the Tennis concept in competition at the Hopman Cup.

Former World Number 1 Justine Henin-Hardenne, Paradorn Srichaphan and Guillermo Coria will follow.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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