Casio Announces the 7 Megapixel PRO EX-P700

Casio has added the 7.2 megapixel EXILIM PRO EX-P700 to its range of ultra-compact, high-performance digital cameras. Squeezing in a 2.0-inch LCD screen, 4X optical zoom and an exceptionally fast 0.01 second release time lag, the EX-P700 is due for release in January 2005 for US $600.

Following in the footsteps of the EX-P600, the EX-P700 offers an impressive, flexible package. Featuring a 4X optical zoom (coupled with 4X digital zoom), a large 2.0-inch LCD screen, 7.2 million megapixel CCD and fast-response, the camera offers enhanced performance from the same body size as its predecessor. Key functions include auto bracketing, voice recording, video with sound and 'Business Shot' - a mode that straightens distorted pictures automatically.

"Casio's new EX-P700 digital truly closes the performance and usability gap between conventional compact cameras and full-sized models. Enthusiasts and casual picture-takers alike can now enjoy the superior portability of an EXILIM camera with the breathtaking high-resolution images usually afforded by much more expensive, professional-type models," said John Clough, president of Casio Inc. "The EX-P700 represents the best of both worlds in the realm of digital photography."

EXILIM PRO EX-P700 MAIN FEATURES

• The stylishly designed stainless steel body houses an ultra high-resolution 7.2 million-pixel CCD imaging element and high-performance Canon 4X optical zoom lens to deliver photo quality on par with professional-type digital cameras.

• Thorough attention to faster response throughout the operation cycle in all areas of design has resulted in a start-up time of approximately 2.0 seconds and a 0.01 second release time lag. The EX-P700 also features a high speed continuous shooting function that can take 3 photos per second up to 5 photos.

• Flash Assist - Operates during flash photography to compensate for underexposure in areas which are not reached by flash.

• Business Shot - Business Shot function compensates for photos taken at an angle and records them as though taken from straight ahead • Auto Bracketing - Exposure, white balance and focus position are quickly set with a single press of the shutter. In addition, the multi-bracketing feature enables a variety of shots with different colour effects to be taken in combination with the rapid shooting function.

• Manual shooting is made easier with the large 2.0" high-definition TFT LCD screen, which clearly displays all necessary information about shooting and effects. Manual settings can be easily changed on-screen for quicker shooting.

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