November 5, 2004 Volvo has unveiled plans for an all new powerhouse model. The XC90 Power Utility Vehicle, is powered by the company's new V8 planned to produce 650 horsepower, sports a six-speed automatic "Geartronic" transmission and a computer-controlled all-wheel-drive system. Volvo once had a dowdy image thanks to championing safety long before it was fashionable. In recent times, a string of innovative and socially astute concept cars has done a lot to reinvigorate the company's brand. The introduction of the diabolically fast XC90 Power Utility Vehicle is no doubt designed to bolster the Swedish car manufacturer's image and attract new enthusiasts.