Media Fragmentation – changing ways of using media

November 2, 2004 New media forms, predominantly the internet and Pay TV, are changing our media consumption habits. In a recent presentation by Roy Morgan Research Chief Executive Michele Levine, the company's ongoing changes to its research methodologies were outlined, indicating just how many media are competing for our precious time. The accompanying chart clearly illustrates the rise in the Internet as a new force in media consumption. We also have links to the entire presentation.

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