Olympus Introduces 7.1 Megapixel 5x Optical Zoom Digital Camera


July 9, 2005

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The megapixel space race continues, and the 7 megapixel barrier was broken for a compact camera in Australia this week when the new Olympus C-70 ZOOM went on sale. Claiming it is the smallest 7.1-megapixel, 5x optical zoom model in the world the C-70 went on sale in Australia in September, retailing for $899 and measuring just 102mm (W) x 59mm (H) x 42mm (D).

The C-70 features a newly developed 5x optical zoom lens that is specifically designed to maximise the imaging potential of its 7.1-megapixel CCD, as well as an Olympus-developed TruePic TURBO image.

Inside its sophisticated Titanium case it incorporates two lens elements that are aspherical on both sides. With a host of features the C-70 combines the advantages of a compact body with ultra-high image quality.

A large, high-definition, 2.0-inch LCD monitor with approximately 210,000 pixels allows images to be displayed in a large size during shooting and playback.

Numerous SLR-type features are included for advanced users. An AF Target Selection function allows users to choose from 143 different AF target zones.

There is also a Super Macro mode that enables users to shoot from as close as 2cm, filling the frame with a subject area which measures approximately 34mm x 25mm.

Other advanced features include manual focusing capability, 4 user-definable My Mode settings, and an easier-to-view histogram function. Image editing and management software is included with the camera.

For full product specifications look at

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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