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Mercedes-Benz Presents Crossover Concept at Hanover


September 11, 2004

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September 12, 2004 A new crossover concept from Mercedes-Benz will gauge the level of interest in vehicles that depart from the beaten track and take new roads into the future at this year's International Commercial Vehicle Fair (IAA) in Hanover at the end of September.

Combining American styling with European dimensions and dynamism, the Activity study combines the different automobile cultures in Europe and America and is based on the Mercedes-Benz Vito van and Viano MPV.

The concept vehicle combines professional, day-to-day and recreational driving - ideal for sporty, active people who require a spacious and practical, multifunctional vehicle.

At the same time the study underlines the variety and versatility of the Viano. The emotional design takes up and continues the dynamic line of the Viano.

The prominent front apron is reminiscent of an off-roader, for example, expressing an inclination towards outdoor activities in the same way as the structured aluminium sideliners and door panels.

Rear-seat passengers enjoy convenient access via wide sliding doors - an innovation in the pick-up segment.

The same applies to the variability of the loading platform: while the overall length is limited to the city-compatible 4.99 m of the longer-body Viano for normal operations, an extending section stretches the Viano Activity to 5.70 m when required.

The interior of the Viano Activity combines spaciousness with practicality and style.

There is generous interior space, and style is provided by the lava red leather seat upholstery, which emphasises the quality of natural materials in the Viano Activity.

The glass sliding roof and above all the pivoting rear cab wall with a window lend themselves to indoor and outdoor motoring activities.

The dynamism of the study is underlined by a smooth-running V6 petrol engine with 160 kW, plus 19-inch wheels and wide-base tyres.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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