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Ferrari unveils a gym machine

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June 20, 2004

Ferrari is one of the world's most valuable brands, bestowing its values of success, style and engineering prowess on any product wearing the prancing horse logo. In recent times the licensing department has been working overtime as Ferrari has collaborated in the design of everything from digital cameras to notebooks. Now Ferrari is now entering the fitness market with the Unica, a multi-purpose fitness-training machine.

Designed in-house by a team of training experts at the Technogym Research Centre, their aim was to provide the most complete range of training exercises possible in a compact, easy-to-use format for an ideal, all-round fitness-training programme for the home.

It allows over 25 different exercises to work on both muscle tone and flexibility and comes with a computer which guides the user through exercises that can be personalized and updated online.

In true Ferrari extravagance, the design called for an avant-garde manufacturing process, - like the cars themselves - and the frames of the machine are subject to cataphoresis anti-corrosion treatment prior to being painted for a long-lasting finish.

Furthermore the Unica comes in the most traditional Prancing Horse colours: the leather trim padding is beige, just like the classic Ferrari interior, while the frame is painted in racing red no less.

With the machine over 25 different exercises are possible, all guided and pre-set courtesy of the Wellness Mate computer. Specific training programmes can also be tailored to suit your needs, making it simple for less experienced users.

The gym machine comes complete with a key card on which the client's own physical data and training regime is already installed. Using the Net Trainer and a specific kit which can be installed on your computer via a serial port, clients can update their individual programme online, transferring the new data onto the key card for insertion in the Wellness Mate.

Weighing in at 150 kg plus a 90 kg set of chrome weights, the 1.6 metre gym folds to a mere 1.2 metres for storage. The gym also comes complete with a coordinated range of instructions and maintenance features.

For more information visit the Ferrari store

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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