Sony Memory Stick reachs 2GB capacity

Sony has upped the size of its Memory Stick PRO to 2GB in the standard-size and 1GB in the Memory Stick PRO Duo size. In addition to the higher capacities, the new Memory Sticks and are high-speed read and write capable, and compatible with a vast array of current Memory Stick PRO devices.

The updated media is designed to support both read and write speeds of up to 80Mbps (10MB/s.). Among the fastest in the flash media industry, this higher speed will be especially beneficial for transferring data-intensive images, such as high-resolution digital photos, to and from PCs and other devices that may incorporate a high-speed parallel data transfer interface in the future.

"With the introduction of this faster speed Memory Stick PRO media, we are preparing for the development of new applications and devices that will demand high reading and writing speeds," said Mike Kahn, senior product manager of digital imaging accessories for Sony Electronics. "Higher quality, more data-intensive video capture might be one such application, but engineers now have the latitude to dream up even more."

"By year's end at least one-third of American households will be able to take digital photos," said Chris Chute, senior analyst with IDC. "As the trend for higher-megapixel cameras continues to increase, Sony and other manufacturers who offer large capacity, high-speed memory cards will be at the forefront of the flash memory market."

The high-performance media also offers greater reliability in extreme temperatures with an improved operating temperature range of -13¡F to 185¡F. Whether your Memory Stick PRO media is in your backpack on the ski slopes or in the trunk of your car on a hot summer day, you can trust your media will perform as expected. Sony will offer this expanded reliability on all Memory Stick PRO media beginning this fall.

Easily recognizable by its striking new red color and "High Speed" marking, Memory Stick PRO (High Speed) media will be available later this year as follows:

US availability October:

256MB Memory Stick PRO (High Speed) media for about US$100

512MB Memory Stick PRO (High Speed) media for about US$170

...continued