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Kleenex Anti-Viral Tissue kills 99.9% of Cold And Flu Viruses


January 20, 2004

Kimberly-Clark has announced a new Kleenex brand facial tissue designed to kill viruses that cause colds and the flu. Strong enough to stand up to a cold or flu virus, but gentle enough for everyday use, Kleenex Brand Anti-Viral tissue will begin shipping in late August and will be available at retail outlets throughout the United States by early October 2004.

The Anti-Viral tissue uses a patented, three-ply tissue with a moisture-activated middle layer that is treated with an anti-viral formula. When moisture from a cough or sneeze hits the middle layer, it begins working immediately, ultimately killing 99.9% of cold and flu viruses* in the tissue within 15 minutes. The formula is made from citric acid and sodium lauryl sulphate, common ingredients found in everyday consumer products. Citric acid is used as a flavouring agent in soft drinks, while sodium lauryl sulphate is found in many shampoos and detergents.

Most consumers don't realize that colds and the flu traditionally spread in different ways. Cold viruses are generally transferred through the hands when we touch something or someone infected with these germs and then touch our mouth, nose and eyes. Flu viruses, however, are usually transmitted through droplets coughed or sneezed into the air.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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