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Olympus limited edition Ferrari Digital Camera


January 20, 2004

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Olympus has announced the Ferrari Digital Model 2004, the second in the Ferrari Digital Model 2004 series of Olympus cameras to be officially sanctioned by Ferrari. Based on the all-new Olympus AZ-1 compact digital camera, the aluminium body is finished in Ferrari Red and is graced with the famous 'Prancing Horse' logo. Special features that are unique to the Ferrari Digital Model 2004 include the camera's start-up sound and startup screen display. The startup screen features a photo of a Ferrari F2004 Formula One racing machine, while the start-up sound is the sound of a Ferrari engine.

The Ferrari Digital Model 2004 comes with a Certificate of Authenticity and autographed photos of Ferrari F1 team drivers, Michael Schumacher and Rubens Barrichello, a CD-ROM containing photos of the five-year period, 1999-2003 in which Ferrari won the Constructors World Championship Title and a special presentation box with the Ferrari logo embossed on the lid.

Only 10,000 units of the Ferrari Digital Model 2004 will be available worldwide. In Australia, the Ferrari Digital Model will have an RRP of AUD$1099 and will be available in late July 2004.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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