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Apple iPOD mini announced


January 5, 2004

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Apple Introduces iPod mini - the iPod's little brother
January 6, 2004
Apple today introduced the much awaited iPod mini. Smaller than the iPod, the iPod mini has an anodised aluminum body available in five colors'silver, gold, pink, blue or green'and features touch-sensitive Click Wheel for easy, one-handed navigation.

iPod mini features the same award-winning user interface as its 'big brother' iPods and works effortlessly with Apple's iTunes Music Store and the iTunes digital music jukebox software for seamlessly buying, managing and listening to digital music collections.
'iPod has revolutionized the way people listen to music,' said Steve Jobs, Apple's CEO. 'iPod mini joins the iPod family of best-selling digital music players, offering customers the same 1,000 songs in your pocket as the original iPod in an innovative design that's half the size. We think its going to be pretty popular, especially with younger music lovers.'
iPod mini is smaller than most cell phones and weighs only 3.6 ounces. Building on the success of the original touch wheel, iPod mini features an innovative, new Click Wheel that combines the ease and simplicity of a touch wheel with the precision of mechanical buttons for precise, one-handed navigation. There are a number of very useful accessories released with the mini, including an optional US$29 arm band, US$39 in-ear headphones or a US$39 computer docking station.
iPod mini features Apple's patent pending Auto-Sync technology that automatically downloads an entire digital music library onto iPod mini and keeps it up-to-date whenever iPod mini is plugged into a Mac or Windows computer using FireWire or USB 2.0.
iPod mini for Mac and Windows will be available in the US in February and Australia in April. No pricing has yet been set for the Australian marketplace though the US suggested retail price of US$249 can be paid through the Apple Store (www.apple.com) if you can't wait, or you wish to have the iPod laser engraved this costs US$19 for two lines of text with up to 23 characters per line.

All iPod minis will include earbud headphones, an Apple iPod mini power adapter, a 1.2m 30-pin to FireWire cable, a 1.2m 30-pin to USB 2.0 cable, and a CD with iTunes 4.2 for Mac and Windows computers.
About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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