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Single-use cameras introduce digital photography


August 3, 2003

Monday August 4, 2003

A single-use digital camera designed to appeal to those curious about making the change to digital photography has been launched at a cost of US$11.

The 2 megapixel Dakota Digital Single-Use Camera represents a small outlay for anyone considering the switch but with reservations about digital image quality. Because both prints and a CD are provided when the unit is returned to the store for processing, the product also aims to cater for those who are uncomfortable in the absence of hard copies.

The device features a fully automatic flash, metered exposure control, a self-timer and the ability to delete unwanted pictures. However the lack of an LCD screen for direct viewing, plus the fact that you can't directly transfer images from the camera to your computer means that the delete function has its limitations.

The second benefit the company sees in exploring this market is that it encourages people to retain the traditional methods of getting prints through camera outlets (rather than storing most images only in electronic format).

Processing is faster than with film and the 4 x 6 "DigiPrints" can be available in minutes along with a photo CD.

Currently available form Ritz Camera Stores in the US, each single-use digital camera is returned to the manufacturer and fully recycled after processing.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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