Philips Electronics latest power toothbrush - the Sonicare Elite - uses "sonic" technology that combines high frequency bristle motion and dynamic cleaning action. A two-minute timer promotes adherence to the professional-recommended brushing time and two speed settings cater for sensitive teeth.
In addition to the two-minute timer preventing over-brushing, the "Quadpacer" timer encourages equal brushing of each quadrant of your mouth by emitting a short beep and a pause in brushing action at 30-second interval. For first-time power toothbrush users there's also a function that gently increases brushing power over 14 uses.
Power toothbrushes have been shown as beneficial to gingival health and a reduction in plaque and according to Philips, 64% of dental professionals personally used a power toothbrush rather than a manual model Sonicare system during the past three years.
The Sonicare Elite is now available in Europe and the US. Follow the links below to learn more.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon
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