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Ironman

By

June 4, 2004

Shane Inder's 'Ironman' proves that outstanding innovation doesn't always require applications of the latest technology - the ironing board shaped as a man is a functional departure from the traditional ironing board with the large torso area enabling shirts to be ironed in a single motion and 'legs' catering for shirt sleeves and trousers. Inder is negotiating a deal with a New Zealand company offering an international distribution network after being runner up in New Zealand's 2002 Dyson Product Design Award's on the basis of not only design, but engineering, marketing, production and business issues. The companion to the Ironman, the skirt-shaped 'Iron Maiden' is already on the drawing-board.

Check Gizmo for details of other Student Design Award winners over coming weeks.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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