A recently announced partnership between Philips and Nike will soon see the introduction of a range of portable radios, MP3 and CD-MP3 players designed specifically to be worn on the body during athletic activity.The focus for the new range of audio products is on reliability and sleek ergonomic design - the devices utilise armbands and magnetic clips so that they can be worn unobtrusively, control buttons are large to ensure easy manipulation and the shock-resistant steel and rubber casings enable them to deliver good quality skip-free audio under rugged conditions. For example the psa]128 max MP3 player offers 128mb of memory and 10-hour battery life in a pocket-sized package that is skip-free and splash proof.The vision for the alliance is to go beyond MP3 players into a whole new range of apparel that incorporates whatever new technology has to offer - this could see mobile phones disappear into T-shirts and GPS tracking systems fitted to children's running shoes.The Philips/Nike portable audio range will be available in the US in September but no word as yet on a local release date.
Philips and Nike to produce electronics for athletic activity
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.All articles by Mike Hanlon