Geely's low-cost production expertise has the company on-track to deliver a car that will be cheaper than the Tata Nano which grabbed world headlines last year for its anticipated US$2500 price.
The son of a farmer, Li Shufu is being hailed as China's answer to Henry Ford
The Geely IG will be sold much like a digital camera. The whole car minus power-train costs a mere 10,000 RMB (US$1400). Consumers can choose different power trains based on their requirements.
Geely's sports car concept shown at Auto China was a real head turner
China’s meteoric rise to become the center of the world’s automotive industry was well documented last week in our article and video on SAIC’s YEZ Concept car. This week another Chinese manufacturer is making global headlines by buying Volvo Automobiles. Unlike Government-owned SAIC, Volvo’s purchaser Zhejiang Geely is a public company controlled by Li Shufu (top left) a self-made 47 year-old billionaire who is being heralded as China’s Henry Ford. Geely’s ambition knows no bounds – it already plans to produce the world’s cheapest car (the tiny gullwing at top right), has a range of green drive trains ready for market including full electric and parallel and serial hybrids, has plans to produce a serious sports cars (bottom right) and now the first fully-owned Chinese prestige auto brand looks set to grab a fat slice of the Government fleet which makes up 8% of China’s auto market.
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