Incentivizing the masses - free music drives phone usage

Ever since services like the original Napster brought free (albeit illegal) music downloads to the world, the music industry has been quick to point the finger at pirates but slow to realize that digital content is clearly the way forwards. Since then, download services such as iTunes and streaming services like Spotify have introduced new business models to the masses and Orange is the latest to come up with an innovative new way to listen to tunes on the move.

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