Flipping out over the new Flip Ultra and Flip UltraHD

Pure Digital Technologies has launched the second generation of its popular Flip Ultra and Flip UltraHD. The two new Ultra camcorders feature two hours of recording time, a high-resolution two-inch anti-glare screen and a AA rechargeable battery pack, which can be charged using the camera’s flip-out USB arm.

The Flip camcorder has built up a strong share of the camcorder market since its launch in 2007, with much of its success built around its affordability. According to the makers, Flip gained a 13 percent share of the video camera market in its first year, and has sold more than 2 million camcorders in less than two years.

The UltraHD features 1280 x 720 resolution, 8 GB built-in memory and widescreen with HDMI TV output. It comes in black or white with a chrome trim. The Ultra has 640 x 180 resolution, 4GB built-in memory and SD composite video TV output. It is available in black, white, yellow and pink.

The UltraHD and the Ultra both offer 2 x digital optical zoom. The Ultra HD includes a rechargeable 2 x AA battery with its price of USD$199. It is also available, at an extra cost, for the Ultra HD, which sells for USD$149.

Pure technologies released its mino range earlier this year. The mino, which weighs only 13 ounces, also has a built-in, pop-out USB arm that plugs directly into a Mac or PC. You can edit or view videos immediately or download direct to YouTube via the on-board FlipShare software.

David Greig