May 6, 2009 Pure Digital Technologies has launched the second generation of its popular Flip Ultra and Flip UltraHD. The two new Ultra camcorders feature two hours of recording time, a high-resolution two-inch anti-glare screen and a AA rechargeable battery pack, which can be charged using the camera’s flip-out USB arm.

The Flip camcorder has built up a strong share of the camcorder market since its launch in 2007, with much of its success built around its affordability. According to the makers, Flip gained a 13 percent share of the video camera market in its first year, and has sold more than 2 million camcorders in less than two years.

The UltraHD features 1280 x 720 resolution, 8 GB built-in memory and widescreen with HDMI TV output. It comes in black or white with a chrome trim. The Ultra has 640 x 180 resolution, 4GB built-in memory and SD composite video TV output. It is available in black, white, yellow and pink.

The UltraHD and the Ultra both offer 2 x digital optical zoom. The Ultra HD includes a rechargeable 2 x AA battery with its price of USD$199. It is also available, at an extra cost, for the Ultra HD, which sells for USD$149.

Pure technologies released its mino range earlier this year. The mino, which weighs only 13 ounces, also has a built-in, pop-out USB arm that plugs directly into a Mac or PC. You can edit or view videos immediately or download direct to YouTube via the on-board FlipShare software.

David Greig