Fitted Fashion using 3D scanners to make custom-fit jeans
By Ben Coxworth
November 9, 2011
By now, you may be familiar with body-scanning systems that take peoples' measurements, so those people know what size of clothes to shop for. Such systems include the recently-launched Bodymetrics, along with the more-established Intellifit. Well, startup company Fitted Fashion is taking the concept a step farther. Not only would each client get scanned to obtain their precise measurements, but the company would then make each client one or more pairs of custom-fit jeans, and mail those to their home.
The idea behind the business is that people will go to either a Fitted Fashion store or a partner location, where they will go through a digital tailoring process - co-founder Jamal Motlagh told us that it takes about three minutes, with the scan itself taking only about 30 seconds. Fitted Fashion uses already-existing 3D scanning booths, made by tech company [TC]2. Using white light, these devices capture over 400 measurements of a client's entire body.
Once the company has a client's data, it will be run through custom software, to create clothing patterns - for now, Fitted Fashion is sticking to jeans. Along the way, clients can stipulate variables such as style, rise, tightness and wash. The jeans will then be cut and sewn at a central facility, and mailed to the client. Should clients want other items of clothing down the road, their measurements will still be on file.
So far, Fitted Fashion will be creating its own line of jeans, called Acustom. In the future, however, Motlagh hopes to partner with major brands and retailers. Deals with suit and swimwear labels are currently in the works.
It all sounds very well and good, but ... couldn't you just get a tailor to do the same thing? According to Jamal, his system would be much quicker, more accurate, and less expensive. He is planning on Acustom jeans not costing much more than high-end off-the-rack jeans - around US$160 to $180 a pair.
The first Fitted Fashion design studio should be opening early next year, in New York City's Soho district.
"Our goal is to revolutionize custom fit," said Motlagh. "And to become a platform to enable your favorite brands and designers to make custom clothes specifically for you."
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