It might look like a McDonald’s fries packet but the Firescuba is nothing to be laughed at if it keeps you alive until help arrives. Smoke inhalation is the major cause of most fire-related injuries and deaths so if this device with its carbon filter lets you breathe through smoke, it’s probably worth carrying one around with you or keeping one within reach at home.

The Firescuba is easy enough to use – squeeze it open and hold it in place over your nose and mouth. It’s small and flat enough to fit in a pocket or handbag and may help you survive that once-in-a-lifetime catastrophic event, like a night club, cinema or stadium fire.

At this stage the Firescuba is still just a concept, so no pricing.

Its designer Dang Jingwei has also been responsible for an all-in-one toilet – bowl, basin, mirror, vanity unit.

Via Yanko Design.