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Ferrari Land theme park revs up in Spain

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March 17, 2014

Ferrari Land is expected to open in 2016 inside the PortAventura theme park located outsid...

Ferrari Land is expected to open in 2016 inside the PortAventura theme park located outside Barcelona

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Car brand marketing usually means slapping a badge on a tote bag and asking a thousand dollars for it, but Ferrari has gone one better by applying its badge to not one, but two theme parks. Ferrari and PortAventura Entertainment S.A.U have signed an agreement to build a second Ferrari-themed park, Ferrari Land, as part of the PortAventura resort and theme park outside Barcelona, Spain. Expected to open in 2016, the 7.5 ha (18.5 acre) site is billed as “an opportunity for the whole family to experience and discover the world of Ferrari.”

The supercar maker’s previous venture into theme parkdom was Ferrari World, which opened in 2010 and was the biggest indoor theme park in the world covered with the world’s largest Ferrari badge. With its actual and virtual exhibits, a ride through a Ferrari V-12 engine, the world’s largest Ferrari gallery, the world's fastest roller coaster and (of course) the world’s largest Ferrari shop, the company hasn't done bad, Now it’s set its sights on building the new Ferrari Land inside the PortAventura theme park, which draws four million visitors a year.

Ferrari Land will includes Europe's highest vertical accelerator ride

Details have yet to be worked out for the €100 million (US$136 million) park, but Ferrari promises “new and exciting attractions” that will include Europe’s highest and fastest vertical accelerator; a luxury five-star establishment with 250 rooms, restaurants, and a driving simulator; and Formula 1 car exhibits and a slot-car ride.

"After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks," says Andrea Perrone, CEO of Ferrari Brand. "We carefully sifted through the various proposals and decided to accept [PortAventura parent company] Investindustrial’s because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year, in part thanks to PortAventura. This new licence further underscores our brand’s presence in this area. Ferrari Land will delight the whole family and not just Formula 1 fans."

And more Ferrari-themed attractions could follow around the world with Perrone adding, "We will continue to evaluate other proposals for theme parks outside Europe at our leisure: the brand is our most important asset and we have to enhance its value without diluting it."

Source: Ferrari

About the Author
David Szondy David Szondy is a freelance writer based in Monroe, Washington. An award-winning playwright, he has contributed to Charged and iQ magazine and is the author of the website Tales of Future Past.   All articles by David Szondy
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3 Comments

Italy perhaps a more suitable location....? Or maybe the Italians have more sense than to see this sort of branding tat on their doorstep

JPAR
18th March, 2014 @ 06:28 am PDT

Port aventura is located in a province managed by independentist & corrupted politicians, where Spanish language is forbidden.

The people from Spain will never go to this park.

So, who wants to have fun in such place?

And this area is an industrial zone: chemical, oil, .... Contamination, breath diseases,...

In Spain there are better places: malaga, sevilla, or cadiz, where is located a F1 race circuit. good weather, friendly people, and peace.

Will you go on your vacation, to a banana republic with your children?

Miguel Alcalde
19th March, 2014 @ 09:54 am PDT

Whaaaat??? Don´t believe the Miguel Alcalde's comment! it´s completely a falsehood! He just has jealousy because, for example, Spanish is not forbidden at all.

There are more corrupted politicians in the South of Spain, rather in the North-East, where Port Aventura and the future Ferrari Land are located.

See the link attached with a map of the spanish corrupted politicians.

http://eltiosain.wordpress.com/2012/03/18/mapa-de-la-corrupcion-en-espana/

Port Aventura is located in a very good place. The people is very friendly and they can speak Catalan, Spanish and also English (because it is a touristic place) .

Port Aventura started on 1995 and is the most visited theme park in Spain. They built three years ago the tallest roller coaster in Europe, called Shambala, and it is incredible.

Barcelona and surroundings are the most touristic visited areas in Spain. The temperature in summer is not as hot as the Southern of Spain (between 24 and 34 Celsius degrees), and we have lovely towns as Salou or Tarragona, which has a lot of archeological roman monuments, similar to Rome.

I recommend you a lot to visit the North East of Spain, called Catalonia, you will enjoy a lot. In summer you can do rafting, go to the beach, visiting the lovely towns such as Sitges, everything. In winter we have Sky resorts in the mountains and also you can enjoy the rural areas or having fun with the popular festivals that all the villages and towns have during the year.

Also you will be surprised to see this

http://2.bp.blogspot.com/-wEp88bh2Kjk/UDIFi5Dy6-I/AAAAAAAACwE/BBmD9ibCt00/s1600/StMag%C3%AD+112.JPG

it is called "castells" and is typical from Catalonia

Also we have industry and important companies in Catalonia. I can say that, Catalonia, also with Madrid region (Spanish capital), are the engine that moves Spain. Obviously the Southern Spanish people will be nothing without us, just will become a northern area of Africa.

Well, I invite to all of you to visit Catalonia and enjoy all the things that it has and you will see why I spent a few minutes writing all of this

Have a good holiday!!!

Bob Humbly
28th August, 2014 @ 04:52 pm PDT
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