EyeSee store mannequins gather intelligence on shoppers
By Ben Coxworth
November 23, 2012
Do you ever get the creep feeling that store mannequins are ... watching you? Well, that feeling may now be justified. Italian display form company Almax has recently introduced its EyeSee line of mannequins, that are equipped with cameras and microprocessors in their heads.
The idea behind the mannequins is that they could be located in storefront windows or specific areas of the store, where they would gather demographic data on the customers. Using facial recognition software, they can reportedly determine things such as a person’s age range, gender and race. The mannequins will also keep track of the number of people to pass through a certain area within a given amount of time, and how much time each person spends there.
Almax suggests that store owners could then use that data to develop targeted marketing strategies, to place salespeople in the parts of the store with the highest traffic, to see what times of day are busiest (and with what sort of customers), and to gauge the effectiveness of window displays or the popularity of displayed items.
Needless to say, privacy concerns are definitely an issue. According to the company, all the data is processed within the mannequins, so no outside computers are involved, and nothing is transmitted. Nonetheless, that doesn’t change the fact that the mannequins would actually be watching you – and scrutinizing you.
The EyeSee mannequins were designed and are manufactured by Kee Square, a facial recognition tech company affiliated with Politecnico di Milano.
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