The Emergency Bra that doubles as a facemask


September 26, 2010

The Emergency Bra as a facemask

The Emergency Bra as a facemask

Image Gallery (5 images)

Sexy red lingerie and heavy breathing have traditionally gone hand in hand. But a bra from inventor, Dr. Elena Bodnar, is designed to let people breathe easier. Her Emergency Bra is a protective device that transforms from a bra into two respiratory pace masks to filter out harmful airborne particles, such as those released by fire, explosion, terrorist, radiological, biological attack, and natural disasters.

Recognizing that most people don’t generally carry around specialized respiratory devices, Dr. Bodnar designed a device that would be at hand when needed. The bra was an obvious choice because the majority of women wear a bra every day and the cups are already in the shape of a facemask. She added a few design features to give the bra the extra functionality, including shoulder straps that easily convert into adjustable head straps, flex inserts along the top rim of the cups which mold tightly around the nose and bridge area, and an inner liner/filler that acts like a butterfly valve during inhale cycles.

Dr. Bodnar took out the Ig Nobel Public Health Prize last year with the Emergency Bra. The Ig Nobel Prizes honor achievements that first make people laugh, and then make them think. The prizes are intended to “celebrate the unusual, honor the imaginative – and spur people’s interest in science, medicine and technology.”

When accepting the award Dr. Bodnar said, “isn’t it wonderful that women have two breasts, not just one? We can save not only our own life, but also the life of a man of our choice next to us.”

Dr. Bodnar points out that the Emergency Bra doesn’t compromise in terms of aesthetics, shape, style or comfort when compared to traditional bras and she has now announced the commercial availability of the Emergency Bra. Currently only available in red, it sells for US$29.99 in sizes from 32B to 40C.

While it’s good to be prepared, ladies should probably avoid advertising the fact they’re wearing an Emergency Bra, lest teenage boys are tempted to start a fire or instigate some other kind of event that will result in the woman having to rip her bra off.

About the Author
Darren Quick Darren's love of technology started in primary school with a Nintendo Game & Watch Donkey Kong (still functioning) and a Commodore VIC 20 computer (not still functioning). In high school he upgraded to a 286 PC, and he's been following Moore's law ever since. This love of technology continued through a number of university courses and crappy jobs until 2008, when his interests found a home at Gizmag. All articles by Darren Quick

Ridiculous. In order to be at all effective against those \"harmful airborne particles,\" this would need to have some kind of filter media like activated carbon in it. Daily wear would quickly render the filter media useless, never mind what would happen to it when tossed into the washer. Just what is Bodnar a \"doctor\" of anyway?


No extra charge for the smell!


Are the 2 cups detachable, or do you run along with your heads together?That is, if you have a friend with you, in the emergency. Also be prepared for some strange questions!


What\'s next ? Underwear eye goggles ? :-)


I think it is a HUGE fail!!!!!!!!!!! HUGE!!!! Would you want a pair of your underwear briefs across your mouth and nose? HELL NO!!!! and damn sure no woman would wear her bra in such a way! Disgusting!!!!


Facebook User

I just get excited thinking about it...........

Mr Stiffy

Since all of the previous posts were from jokesters, I will post a serious one and offer to support her breasts whilst we run from disaster to avoid excessive bounce which could cause stretch marks or sagging, much like Steve Martin offering the breast adjustment to Kathleen Turner in that movie thingy

Bill Bennett

This story is a year old:


Felix, the Ig Nobel prize was a year ago, but this story is about it becoming commercially available, which has just happened.

Alister Sieghart

Would size matter?

Shaun Goh

In the US Navy we were taught in NBC school (Nuclear, Biological, Chemical school) that if we were faced with an NBC attack we should if carrying a box of KOTEX to sit down on the curb and break out a KOTEX and hold it firmly over our nose and mouth until we get to safety. This is course works if you are faced with an NBC attack on your way home from the food store or drug store and happen to have a box of KOTEX in your shopping bag.

John Finn
Post a Comment

Login with your Gizmag account:

Related Articles
Looking for something? Search our articles