What an oceanic plastic vortex looks like
Plastic is undeniably useful but its waste poses problems around the globe
The plan is to head for hotspot waste zones, collect some plastic waste, process it into a useful form and then create some vacuum cleaners from it
The Vac from the sea campaign from Electrolux aims to raise public awareness about the huge problem of ocean-based plastic waste by scooping up garbage from hotspot areas and turning it into vacuum cleaners
By embarking on a new awareness-raising quest, Electrolux is hoping to focus the public's attention on the growing problem of global plastic waste. Looking specifically at the vast islands of accumulated plastic garbage dotted around the world's oceans, the company has announced its Vac from the sea campaign. Part of the initiative will involve the collection of rubbish from ocean hotspots, recycling and processing it and then turning it into a limited number concept vacuum cleaners.
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