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Electrolux SHINE washing machine concept is as pretty (and hangable) as a picture


May 9, 2010

The wall-mountable Electrolux SHINE concept washing machine

The wall-mountable Electrolux SHINE concept washing machine

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Washing machines aren’t exactly the kind of appliances you want to put on show in your home - which is one of the reasons they’re generally located in the laundry away from discerning eyes. But with around 74 percent of the world’s population expected to live in an urban environment by 2050 according to the UN, many people will be living in dwellings without a dedicated laundry and will be forced to house their washing machines in other rooms. With that in mind Electrolux has come up with a couple of sleek washing machine designs which can be integrated into a bathroom.

Launched at Milan Design Week last month, the SHINE washing machine concepts are designed to address the problem of finding somewhere to locate a washing machine in shrinking domestic spaces. Electrolux had two designs on show: one freestanding and one that can be wall mounted. The freestanding appliance can be integrated underneath a bathroom sink, while the wall mounted version is easily integrated with bathroom cupboards.

The SHINE washing machine concepts have a small display over the doors for the selection of washing programs, depending on the type of garments that are to be washed, while a light ring around the door is used to visually communicate both the cycle time and the phase of the washing process. Once the washing cycle is started the ring around the door will start to light up in a clockwise manner, becoming a complete circle a the completion of the washing cycle.

“We wanted to make the appliance look more like bathroom furniture than just a washing machine,” says Levente Szabo, lead designer for the SHINE concepts.”The form and high gloss finish reference porcelain and ceramics as normally found in the bathroom environment.”

The size of the concept units suggests they will only be able to handle relatively small loads, which raises questions about their overall water consumption in comparison to traditional washing machines. But the space saving and attractive designs get our tick of approval on a purely visual level. As to whether the SHINE concepts ever make it out of the Electrolux Design Lab and into stores, we’ll just have to wait and see.

Via Inhabitat.

About the Author
Darren Quick Darren's love of technology started in primary school with a Nintendo Game & Watch Donkey Kong (still functioning) and a Commodore VIC 20 computer (not still functioning). In high school he upgraded to a 286 PC, and he's been following Moore's law ever since. This love of technology continued through a number of university courses and crappy jobs until 2008, when his interests found a home at Gizmag. All articles by Darren Quick

What the heck do you wash in that thing? Doll clothes? Obviously, the inventor of this device never had to wash a comforter before!


Another market for this washer would be for RVers. We have a combo in our RV and it only does a small load, but we love it. With the space constraints of a RV it would give manufacturers more options.


As a farmers wife I am constantly washing milk rags! There are too few to put in the washing machine but they must be washed everyday. And hand washing does not make them come as clean as a washing machine! This is exactly what I need in my kitchen! Something very small just to do milk rags! I live in Canada! How much is it and how can I get it here?

Raye-Anne Levy
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