Each year, hundreds of off-road enthusiasts spend Easter week migrating to the mecca of their sport: Moab, Utah. Loath to miss out on a great marketing opportunity, Jeep takes advantage and showcases a series of concept 4x4s that show what dedicated rock hounds can do with a little aftermarketing. It's shown more than 40 concepts since 2002, and this year, it's all about big tires and light weight. Its half-dozen Easter Jeep Safari concepts include an ultralight Wrangler and "the most extreme Grand Cherokee ever."
Read the full article: Jeep reveals its Easter line-up of concept off-roaders