The announcement of a Diesel Ducati might catch you by surprise, but only until you realize that the bike has spark plugs and the word Diesel refers to the Italian fashion brand which has been sponsoring the Ducati Team in MotoGP. The collaboration is bearing fruit straight up with an "urban military chic" version of the Ducati Monster 1100EVO.
The US$13,795 Monster Diesel gets a "Brave Green" matt color treatment with yellow front brake calipers, while just about everything else on the machine including the pipes is finished in "totalblack."
The passenger seat cover, exhaust system heat shields and dashboard cover are also new along with a personalized metal plate fixed on the passenger seat cover, but all of the key technical specs remain in-line with the standard Monster 1100EVO.
Both the bike and its accompanying apparel collection were launched on 15 March at the Diesel Store of New York at Soho.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon