Highlights from the 2015 Geneva Motor Show

Domino's DomiCopter takes pizza delivery airborne


June 6, 2013

Domino's UK's DomiCopter will not likely see urban action any time soon, but gives a taste...

Domino's UK's DomiCopter will not likely see urban action any time soon, but gives a taste of a possible pizza delivery future

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Recently, aerial drones have been used to bless festival goers with strategically placed beer drops and burrito lovers with air-borne deliveries. The next step in the fast-food delivery evolutionary chain is the DomiCopter, an octocopter designed to ferry Domino's pizza to your front door.

Before you get too excited, the DomiCopter isn't likely to be replacing ground-based deliveries anytime soon. Rather, it is the promotional brainchild of Domino's UK and digital creative agency T+Biscuits, who enlisted the services of Aerosight, a UK-based company specializing in aerial photography.

Piloted by Aerosight’s Dean Wynton, the customized pizza octocopter (which appears to be a modified Steadidrone EI8HT RTF) uses oversized claws to firmly grasp and hold a Domino's Heatwave bag and carry it to its destination.

The idea of replacing delivery drivers with drone pilots certainly has its merits, a reduction in delivery times and fuel costs being the obvious ones. But given the current regulations banning the use of such aircraft for commercial purposes in most countries, it's unlikely we'll see such a service get off the ground in the UK or the US in the near future. That's despite rumors of a Domino's DomiCopter Flight Academy being in the works.

The DomiCopter is shown delivering a Meatlovers Special in the following video.

Source: T+Bisquits

About the Author
Angus MacKenzie Born on the cold, barren Canadian plains of Calgary, Alberta, Angus MacKenzie couldn’t decide between marketing, automotives or an entrepreneurial path - so he chose all three. When not writing, Angus has for the past six years been Editor-in-Chief for elemente, an internationally recognized architecture/design magazine.   All articles by Angus MacKenzie

It would be great, if the pizza itself wasn't such garbage.

6th June, 2013 @ 10:29 am PDT

"DomiCopter will not likely see urban action any time soon" is definitely an understatement. If these things are any good at all, they'll be bought up by Tijuana drug smugglers faster than Aerosight could ever crank them out.

If that's the case, let's just hope these Brits fit them with controls supplied by Lucas Electric.

6th June, 2013 @ 11:35 am PDT

I presume they are hoping to go to a credit card or similar pre-pay purchasing system, as nobody would deliver anything to a place where the resident could simply open the door, grab the pizza, slam the door and deny everything! At least the delivery boy can stand there and call the cops! And what happens to residents in apartment blocks? How does the drone 'buzz' the resident [beep - pizza for Jones, apt. 3] and get into the building, up 5 floors - lift or stairs - to deliver?

The Skud
6th June, 2013 @ 06:35 pm PDT

re; The Skud

It would fly to the customers window.

7th June, 2013 @ 07:36 pm PDT

It seems to me that commercial use restrictions will be quickly challenged. For example a railroad is a commercial entity. Using drones to fly down tracks and check for obstructions is a great safety practice. Beef ranchers are commercial entities as well. Using drones to follow fence lines and seek out broken fences is a great use for drones. And seeking out trespassers on a ranch who may well be stealing cattle is also a legitimate, commercial use of drones. All in all, I think we will have to open up the use of drones for commercial purposes.

People do not like being caught at their crimes and I suspect the greatest uproar will be over the use of drones in law enforcement. Crimes hard to detect such as poaching game in the wee hours in remote locations or running a moonshine still could easily become way to difficult due to drones.

Jim Sadler
13th June, 2013 @ 04:50 am PDT
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