With the internet connecting not just billions of computers but billions of creative minds, the news that Citroën UK was collaborating with Facebook to "crowd-source" the design of a new C1 variant at first appeared very exciting. The reality of the situation though, is that participants "choose" the number of doors (2 or 4), the interior and exterior colors and ... just six multiple choice options to configure the "C1 Connexion".
Members of the public are being invited to choose the features they want in their C1 with the most popular version to go into production - the trouble is, I cannot see any differences between this car and the versions normally available on a brochure.
Like most people, we find the idea of crowd-sourcing very exciting but this particular implementation, while it may or may not be clever social media marketing, seems to fall well short of its potential in terms of generating design ideas.
The configuration process is open until April 30. The teaser video is below.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon