China launches rival to Blu-ray

Chinese electronics manufacturers TCL and Shinco have launched the first generation of players for China’s own newly developed high-definition video format, China Blue High Definition (CBHD), which is set to rival the existing Blu-ray disc (BD) technology and galvanize the local market. While CBHD and BD have features in common – both use a blue-violet laser to read 12cm high-capacity optical discs – the main difference is centered on price. In China, CBHD players are expected to retail for up to 40 percent less than the cost of BD players.

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