Computational creativity and the future of AI

The cardboard record player


March 22, 2010

The cardboard record player

The cardboard record player

A cardboard record player created as a mail promotion has become a chart-topping success for Vancouver-based sound design company GGRP. The six inch record in a corrugated cardboard mailer sleeve folds into a make-shift, human-powered player which, when turned using a pencil, transmits vibrations through the needle and amplifies via cardboard corrugations.

GGRP (Griffiths, Gibson and Ramsay Productions) engaged Grey Vancouver to conduct a brand identity and direct mail campaign with the brief to showcase GGRP’s creativity and love for sound. In response to the brief they delivered a new website and the cardboard record player.

The player was distributed to creative managers at US and Canadian ad agencies with a recording of a children's story called "A Town that Found its Sound". GGRP was soon inundated with requests for extra copies for creative directors' children.

Could this usher in a new generation of scratchers?

Via: Ads of the World via Gizmodo.


I remember doing this in the 70's but with a Lego motor (cardboard and a sewing needle)...

Now we just need (decent) records...

Andy Thompson
22nd March, 2010 @ 06:22 pm PDT

Nothing "New" there. Missionaries have been using them for language classes since the 1970s. I saw a demonstration in the early 1980s.

There was the more expensive option of hand cranked cassette players, which someone at the time enthused that he could modify to run on domestic power... duh...

Maybe it's time for the crank powered ipod.

Facebook User
23rd March, 2010 @ 05:02 am PDT

Id like to check out the card board record player, but the website is convaluted, I can't find it! so don't bother trying!

Dan Schafer
23rd March, 2010 @ 06:49 am PDT

What's old is new and what is new is old....I could understand the fascination to kids born in a digital age...

Facebook User
23rd March, 2010 @ 07:11 am PDT

This technology was also often used by Christian missionaries in far flung corners of the world going back to at least the 70s. I picked up a copy of the Gospel of Matthew in Arabic on a trip to the Middle East more than 20 years ago. I took it off the shelf and spun it recently - and it still works. Look mom, no batteries!

GizMag Reader
23rd March, 2010 @ 07:17 am PDT

There is a desire within each of us to connect back to all things that we loved...things from a bygone era...this concept only reaffirms that desire...and there is room for so much more!

Mohammad R Himayathullah
23rd March, 2010 @ 11:52 am PDT

How about cardboard CD's on cereal boxes? ISTR one company tried it for a cheap promo disc in the early years of the compact disc.

Facebook User
23rd March, 2010 @ 06:14 pm PDT

This is actually just a fascinating product and design. If you would like to see their clever video.

Andrew Stacy
24th May, 2010 @ 04:21 am PDT

hay dad remember this :-)

Facebook User
24th October, 2010 @ 03:38 pm PDT
Post a Comment

Login with your gizmag account:

Or Login with Facebook:

Related Articles
Looking for something? Search our 31,564 articles