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Attention-getting Brainy Bike Lights feature the "Sign of the Cyclist"

By

April 8, 2014

The Brainy Bike Lights headlight

The Brainy Bike Lights headlight

Image Gallery (2 images)

Which catches your attention quicker, an illuminated pedestrian symbol, or a plain old light? According to research conducted at the University of Oxford, the human brain will always notice known symbols faster than it notices generic lights, particularly in environments where there are already various other lights present. With that in mind, a group from the university has now developed Brainy Bike Lights – bicycle head- and tail lights which feature an LED "cyclist" symbol instead of just a row of bulbs.

Tests conducted by the team showed that people were able to identify and respond to the presence of a Brainy Bike Light about 100 milliseconds faster than they could to a regular bike light. More specifically, they were able to discern that the light was in fact a bike light, as opposed to some other light source amidst the night time traffic.

While 100 milliseconds might not sound like much, it would amount to a distance of 1.34 meters for a car traveling at 30 mph (4.4 ft at 48 km/h). That's certainly enough to make the difference between a close call and a collision, in cases where the driver has to brake or swerve.

The Brainy Bike Lights tail light, as compared to a regular tail light

The lights themselves are claimed to be visible from a distance of up to 20 meters (66 ft), and through a field of view of almost 180 degrees. Operating modes include static, flashing, intense static and intense flashing – the headlight battery can deliver about 50 hours of use when flashing, while the tail light manages around 200.

A set of both lights can be pre-ordered now for £45 (US$75), with shipping scheduled to begin on April 15th.

The somewhat similar Blaze device also utilizes an illuminated cyclist symbol, although it projects that symbol onto the road in front of the rider, to let motorists know that a bike is approaching from behind.

Source: Brainy Bike Lights via Bike Radar

About the Author
Ben Coxworth An experienced freelance writer, videographer and television producer, Ben's interest in all forms of innovation is particularly fanatical when it comes to human-powered transportation, film-making gear, environmentally-friendly technologies and anything that's designed to go underwater. He lives in Edmonton, Alberta, where he spends a lot of time going over the handlebars of his mountain bike, hanging out in off-leash parks, and wishing the Pacific Ocean wasn't so far away.   All articles by Ben Coxworth
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4 Comments

I would rather have them believe I was something that would do them real harm if they hit me.

Slowburn
9th April, 2014 @ 02:42 am PDT

this is a solution wishing it had a problem

wle

wle
9th April, 2014 @ 09:31 am PDT

75 bucks? That's a lot of cheddar for something that is basically a stencil in front of a standard bike light!

I can do the same thing with a 50 cent piece of EL film, a pair of scissors and two double A batteries...

Ed
9th April, 2014 @ 12:49 pm PDT

also the stencil wastes a lot of the energy and light from the batteries

much better would be some kind of fiber optic shaped light pipe display

or just have the LEDs in the shape of the thing

or a big matrix, and have pictures scroll on it

a gun

a slogan

the finger

YOUR AD HERE

if i had one, a cyclist would be the last picture i would want on there

silly

again

wle

Larry English
10th April, 2014 @ 08:30 am PDT
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