BMW i – car giant's new sub-brand focuses on sustainable mobility

In a move designed to highlight the company's commitment to "sustainable mobility solutions," BMW has launched a new sub-brand – BMW i. Two models based on existing concept studies will start the ball rolling under the new label from 2013. The BMW i3 will be based on the all-electric Megacity urban vehicle concept, while the BMW i8 is the planned production version of the plug-in hybrid BMW Vision EfficientDynamics sportscar shown at the Frankfurt Motor Show back in 2009.

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