This logo on cheaper hardware - yes please
Even though Blu-ray has claimed the honors in the format war with HD DVD, it has failed to set the world on fire in terms of widespread adoption. One of the major factors for this slow uptake can be attributed to the high prices of not only Blu-ray players and recorders, but also the discs themselves. But plans announced by Sony, Panasonic and Philips to create a simplified licensing process for Blu-ray discs could see this change.
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