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Gregory Project concept envisions billboards to house the homeless


June 26, 2014

The Gregory Project, by DesignDevelop (Image: DesignDevelop)

The Gregory Project, by DesignDevelop (Image: DesignDevelop)

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Gizmag is no stranger to projects which aim to turn the ubiquitous billboard into something more interesting, including an air-purifying billboard, and an artist's retreat. The Gregory Project concept by DesignDevelop continues this theme by envisioning that billboards in the Republic of Slovakia serve as viable small homes for the homeless.

From the renders provided, the interior of the billboard looks small but relatively luxurious, and is split into two rooms. The first room contains entrance hall, kitchen area and small office desk, with raised bed and storage. The second room sports a bathroom with washbasin, toilet and shower.

DesignDevelop told Gizmag that, since the billboard homes would be placed close to accommodated areas, there would be the possibility to connect them to local electricity, plumbing and water facilities. A company rep also said that the use of off-grid technology such as solar panels and composting toilet is being considered.

The project remains a concept at present, but DesignDevelop envisions that the Slovakian city of Banska Bystrica could see the first rollout of the Gregory Project, and it is hoped that the design could eventually spread worldwide. To help bring this about, the final plans will be made available open-source.

The company estimates that the total running cost of a billboard home for the homeless would be around €4000 (US$5,434) per year if it was to run on-the-grid, while income from advertising is reckoned to be €3,600 ($4,890) per year. DesignDevelop is seeking architects and sponsors in order to move the concept into reality.

Sources: Gregory Project, DesignDevelop

About the Author
Adam Williams Adam scours the globe from his home in North Wales in order to bring the best of innovative architecture and sustainable design to the pages of Gizmag. Most of his spare time is spent dabbling in music, tinkering with old Macintosh computers and trying to keep his even older VW bus on the road. All articles by Adam Williams

That's nice, but it'd be more efficience to house homeless people in buildings à la capsule hotel in Japan:

That's provided we actually want to solve the problem.


With the projected population numbers, this is a solution to a problem that is very likely to worsen before it gets better.

Mel Tisdale

Useful, until someone posts a bill critical of the local government or despot and the jackbooted thugs storm your new home!

The Skud

I think it is not a great idea for homeless but for those who want to live small. I think the interior looks really nice. Perhaps it would be a great way for a self-sufficient home.


So there's nothing ironic about an impoverished homeless person living behind an advert for a nice new $100,000 Mercedes, for instance..... !


Someone has already imagined and animated the life of a billboard denizen:

It is sorta sappy but I still like the story...


Wouldn't it be quite noisy living within meters from a highway?

Conny Söre

Shohreh, the capsule idea might work for single homeless men and woman, but as often as not were looking at mothers (sometimes with fathers) with small children.

Tragically it it often those who can least care for themselves, much less care for others, that are having children. Ironically it is those Right-Wingers who most despise these people who are most against any form of birth control—it's an insane world.


Another great way to solve the challenge of homeless might be if employers paid something called a "living wage"...

Tina Sweeney

@Tina, where I come from, the first challenge is to find a job for the homeless. Unfortunately once you start paying a living wage, then the number of jobs available to other homeless people decreases....

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