Audi's Swarm concept reinvents the humble taillight
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Audi's concept OLED taillight, Swarm
Dynamic patterns could relay information to other drivers
Audi suggests Swarm could relay information about speed, traffic behavior, and the layout of the road ahead
Some have raised concerns that the patterns could be distracting
Dynamic patterns could relay information to other drivers
Some have raised concerns that the patterns could be distracting
Audi describes the concept as "a large, continuous light surface, with innumerable small points of light flickering like a swarm of fish"
Dynamic patterns could relay information to other drivers
Audi describes the concept as "a large, continuous light surface, with innumerable small points of light flickering like a swarm of fish"
Some have raised concerns that the patterns could be distracting
Article Summary
Practically, this may be a terrible idea, but as a tech demo, it's an excellent illustration of OLED, and its potential to kick holes in the divide between what we think of as display technology and what we think of as lighting technology. The concept is called Swarm, and is in essence an ultra wide aspect ratio TV placed on a car's derrière where the taillights should be. The idea is that the swooping, fluid animations displayed will relay all sorts of useful information to other road users.
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