ATOMS bricks convert LEGO sets and other toys into iPhone-controlled monsters
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The ATOMS exploding brick module, soon to be triggered by iPhone-flash
This light-avoiding robot is made from a combination of ATOMS and craft materials
This ATOMS-built crane slows down when the lights dim
ATOMS Express Toys founder, Michael Rosenblatt
A tank adapted from the Monster Construction Set
ATOMS Express Toys' Eric Budd building with a member of ATOMS University
Michael Rosenblatt helps Finoa build some sort of clever hat device
The ATOMS Magic Wand Set
The initial range of ATOMS modules
Michael Rosenblatt with an ATOMS initiate
Early ATOMS prototypes
The ATOMS Express Toys is now 25-strong. And that's only the grown-ups
ATOMS modules in the flesh
Article Summary
Michael Rosenblatt, design lead behind the first iPod touch, has a point to make about toys. Not all toys. Just the best kind: the ones that enable children (and grown-ups, let's be honest) to create things, be it from LEGO, K-NEX, crayons, paints or Play-Doh. The thing is, they're generally a little on the inert side. With ATOMS from ATOMS Express Toys, Rosenblatt is hoping to redress the balance with a series of modules that can be fitted to other toys (including LEGO) to effectively turn them into moving and sensing robots.
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