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Aston Martin revives Lagonda badge with new super saloon

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July 28, 2014

The new Aston Martin super saloon will be an extremely limited series

The new Aston Martin super saloon will be an extremely limited series

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Aston Martin has confirmed plans for an all-new super saloon that will see the revival of the historic Lagonda nameplate in a limited series.

Based on Aston Martin's flexible VH architecture, the new super saloon draws inspiration from the futuristic William Towns-designed, 4-door Lagonda of 1976, which features innovations such as solid state digital instrumentation. It also features more recent Aston Martin traits, such as the use of carbon fiber in the body panels.

The futuristic William Towns-designed, 4-door Lagonda of 1976

The Lagonda-based super saloon will be built at Aston Martin's modern manufacturing facilities in Warwickshire, England, in a dedicated building which played a huge part in the creation of the One-77 Hypercar.

The new super saloon will be an extremely limited series and will be offered for sale exclusively in the Middle East – by invitation only. Not surprisingly, pricing details have not been disclosed.

"The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation," said Aston Martin’s Design Director, Marek Reichman.

The Lagonda-based super saloon will be built at Aston Martin's modern manufacturing facili...

The return of the Lagonda follows in the wake of other headline-grabbing debuts such as the special edition Aston Martin V8 Vantage N430 and DB9 revealed at Geneva earlier this year.

Source: Aston Martin

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4 Comments

Only the coolest 4-door ever made. Way prettier than a Prosche Panamera

dugnology
28th July, 2014 @ 12:02 pm PDT

Love the new body lines, 2 bad wont produce more to rival Porsche model alone.

Stephen N Russell
28th July, 2014 @ 03:44 pm PDT

What a beauty, spot on dugnology.

Bill Bennett
28th July, 2014 @ 06:44 pm PDT

@dugnology I think the the Rapide S is meant to be the competitor to the Porsche Panamera: http://www.astonmartin.com/cars/rapide-s

I would say THAT is way prettier than a Panamera.

This is a completely different sort of car; I'm not convinced, it seems like a bit of a PR exercise, and you can't tell much from the images in this article.

Chris__
7th August, 2014 @ 12:15 am PDT
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